How does DEF stack up against Consumer Staples ETFs?

About a month ago, this blog profiled the defensive qualities of the three largest ETFs representing the US Consumer Staples Sector.  One of our readers asked a logical question.  How did DEF, the Invesco Defensive Equity ETF, stack up against the sector ETFs?  After all, its objective of its rules-based methodology is to select companies … Read more

Defensive Sector ETFs for Turbulent Times

This week’s featured US equity ETFs, all focused on the US Consumer Staples Sector, are projected to outperform the market going forward. The similarities with last week’s blog end there.  These all get a more modest 4 (buy) recommendation.  Risk versus safety differentiate the last blog from this one. My last blog entry profiled ETF … Read more